As society and technology evolve, commerce evolves right along with it. Life has become more convenient, and people expect that kind of convenience and ease of use in their products. Business owners and their governing stakeholders must recognize trends and change with the times. One of the biggest changes in commerce is digital marketing’s rise to marketing supremacy.
You can have a great product and business model, but if you’re not connecting with your customer base and attracting organic traffic on digital platforms, it’s all for naught. These days, your search engine ranking is the best indicator of the efficacy of your digital marketing. Continue reading to get a few digital marketing and security tips that will increase your brand’s visibility while ensuring for the protection of your company’s most sensitive data.
- Write engaging blog posts that are relevant to your business.
As mentioned in the introduction, your ranking in Google searches is one of the best ways to gauge the success of your digital marketing efforts. Writing keyword-rich blog posts that are informational, entertaining, and most importantly, relevant to the products and services your company provides is one of the most potent best practices for building brand awareness in your target market.
Aside from being an excellent way to increase brand awareness, content marketing is also an excellent way to share your knowledge and build up your reputation as an expert in your industry. In order to cultivate an audience, you have to put yourself out there and make yourself be heard. If it sounds like a lot more goes into content marketing than writing quips, anecdotes, and going viral on LinkedIn — you’re right. Content marketing is a competitive sport where legacies can fade and new champions are crowned every day.
- Protect your sensitive documents and intellectual property like gold.
Most of the country is still on some form of restriction due to COVID protocol, making it much more difficult to handle important business operations. In normal times, if you were on the brink of a merger and were meeting with your potential partner, you and your counterparts would meet in a law firm’s boardroom to iron out the details. Now, many critical business operations have had to cease or go virtual.
In the process of a merger, there are a lot of confidential documents bearing ultra-sensitive data that all parties need to sign and exchange. CapLinked is a powerful transaction and project management application that is ideal for startups, law firms, and investment bankers who need to exchange confidential data with clients and stakeholders.
If you’re working on a real estate deal, company merger, or another type of large transaction, it’s critical that your documents and sensitive data are kept safe from prying eyes. A virtual data room, also referred to as “virtual deal rooms” (VDRs), is a more secure document sharing platform than Dropbox and Google Docs. CapLinked is the industry-leading vendor for virtual data rooms out of all the other enterprise software tools for secure document sharing and communications.
- Use email to connect with your customers.
The best thing about email marketing is how it enables you to communicate directly with your customers, business leads, partners, and other stakeholders in your industry. By prompting these users to sign up for email notifications and newsletters, you gain an avenue to interact with them personally at every stage of your conversion funnel.
Email marketing is one of the most effective ways to announce the launch of a new product or promotion. With the right software stack, you can automate your email campaigns sending thousands of personalized messages to users at the right time.
Building a brand isn’t easy, but these three tips provide the perfect framework on where to focus your efforts and how to get ahead of the competition.