Even with the rise of social media advertising and marketing, consumers are still using search engines to learn new insights and seek new products. As such, while you must have a social media presence to reach new customers, it’s just as important to have an approach to search engine optimization (also known as SEO) if you want to be reaching as many new customers as possible. There are dozens of websites out there offering SEO tools for keyword research and metric tracking that all boast the ability to help you rise to the top of search engine results. Whether that’s a platform like AHREFs, a website like Moz, or even free plugins like Keywords Everywhere, these tools are helpful but time-intensive. That’s why if your un a small business, it may make more s efforts to talk to an SEO agency if you’re looking for effective ways to attract clients.

When it comes to lead generation and conversion, the tools offered to you by an SEO agency are going to be a much better way than using platforms like AHREFs, Semrush, Moz, and Google Analytics on your own. Keep in mind that performing keyword research and setting up your Google search console could be a full-time job when it comes to maintaining and tweaking these platforms on a day-to-day basis. Most business owners don’t know much about the web besides their domain name, so if you’re really serious about reaching potential customers and new clients through paid search, working with SEO experts will be the best way to accomplish these goals. Read on for more information about why SEO professionals are a better option for most business owners already juggling digital marketing efforts.

SEO experts have powerful SEO tools — and know-how to use them.the

While you might be thinking that this article so far is a hit job on-site audit tools like AHREFs and Semrush, you’d be wrong. Semrush and other tools are a great way to set up a dashboard and learn more about how backlinks and blog posts impact your search results. That being said, just having the information isn’t enough. An SEO agency has access to similarly powerful tools for analyzing your backlinks and strategizing around local SEO and link building; the only difference is that an SEO agency is generally also equipped with content marketers to take action based on these insights.

If you really want to get a competitive analysis and boost traffic to your web page as a local business, SEO agency tools combined with a content marketing team experienced in technical SEO and crafting Google Ads will be the best investment when it comes to increasing visibility and conversions. While many other options allow you to gain similar information and insights, only SEO agencies will have the know-how to leverage SEO tools as a way to really boost your search engine performance for certain keywords and reach new customers.

Working with an SEO agency can help you craft a multi-pronged attack to search.

Another benefit of using an agency over handling SEO in-house is that SEO can take a lot of time. Especially if you don’t even have time to do a site audit, how can you expect to handle competitor research and the setup of Google Ads towards your email list on your own? From researching the best keywords to creating new blog posts and earning you new backlinks, an agency can take a multifaceted approach to boost your SEO. You’d never be able to rival this sort of work on your own, so think about reaching out to an agency owner if you want to learn how different tools can improve your customer base and boost organic traffic to your web page.