This article is aimed to analyze which are the main digital marketing strategies used by digital influencers to maintain profiles on social networks. The accelerated growth in the use of social networks across the planet has enabled the emergence of digital influencers who are people who have great popularity on the internet. The data of this research were collected through the application of structured questionnaires with objective and subjective questions. Based on the results found, it is concluded that the chosen influencers, who work in the fashion and beauty niche, use micro-influencer strategies according to their audience and their personality. Specifically, in the creation of your content, we realize that it is extremely important to think and use strategies to attract and engage audiences.

I bet it’s happened to you: turn on the TV and come across an artist talking about a product or service. In the digital age, this advertising model has also migrated to the internet, and online celebrities have become influencers. But there is another category that can be used in this strategy: micro-influencers.

In general, micro-influencers are those people who have celebrity status on the internet and, therefore, have millions of views on their profiles or channels. However, they are no longer seen as ordinary people and, depending on the marketing strategy, they end up not meeting the business objectives. How about finding out how this strategy should be used? So, be sure to read the next few paragraphs!

Choosing micro-influencers

When the brand seeks someone who approaches the routine and lifestyle of its audience, it can turn to hire micro influencer. These professionals are characterized by having recognition in certain segments and have a good base of followers but do not enjoy celebrity status.

Thus, micro-influencers show themselves as interesting alternatives for companies looking for someone who represents – in a very close way – what their audience is, and who has the same problems as them. In this way, brands are able to establish an even more real connection with their consumers.

Now that you know the importance of micro-influencers, how about finding out how this strategy should be used? So, be sure to read the next few paragraphs!

Using micro-influencers

Contrary to what many people might imagine, it is not enough to hire a micro-influencer to talk about your brand, product or service. To be successful with this strategy, it is important to be aware of some practices and adopt certain processes in order to achieve the expected result. Below, we explain more!

Humanization is one of the best ways to create identification between a brand and its audience. As we have seen throughout this article, micro-influencers can play an important role in your digital marketing strategy and help your company achieve good results. But stay tuned to the correct practices of this resource and get inspired by the case that we present. Get to work!

Did you like this article about using micro-influencers in your marketing strategy? So get in touch with micro influencer marketing companies and find out how they can help you even more!